The tall and fiercely independent Maasai, proud warriors of Africa, evoke images of great natural beauty, heritage and grace. They are known for living in harmony with the richest wildlife in the world in the African grasslands. Hidesign has been inspired by this harmony with nature, and their great heritage of craftsmanship.
The Maasai collection exemplifies Hidesign’s commitment to innovative design and detailed craftsmanship, as displayed by the hand stitching of fine beads on leather and sand casted brass accessories. The earthy leather, especially developed for this range has a heavy grain that is further highlighted by hand colouring a two-tone effect. The bags are available in tan, brown and the signature red of the Maasai.
The collection has been designed by Hidesign’s Founder & President, Mr. Dilip Kapur, after a visit to Maasai Mara, earlier this year. Mr. Kapur’s vision was to ‘create a modern collection for the international woman.’ Steering away from stereotypical interpretations of the tribe, the range contains contemporary shapes with subtle influences such as colourful bead work on detachable guitar straps, which are a global trend.
The Maasai Collection, consisting of wallets and handbags, starts from INR 2495/- and will be available at select Hidesign stores in India and at www.hidesign.com
Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalized service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation. By keeping its focus on a classic contemporary fashion statement, with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional.
With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons and Isetan in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 25 countries. In India, the collection is available at all exclusive Hidesign outlets across 21 cities and leading retail stores like Shoppers Stop, Lifestyle and Centrals, and e-commerce portals Amazon, Flipkart, Myntra, Jabong and Snapdeal.
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