AM:PM by Ankur and Priyanka Modi opens its first store in Bengaluru at UB City Mall
BANGALORE, AUGUST 2017:
High-prêt label AM:PM by Ankur and Priyanka Modi has opened the doors to its very first store in Bengaluru. Located in the heart of the Garden City’s luxe destination, UB City Mall, the store has launched with AM:PM’s Fall-Winter 2017 Collection.
Known for its eloquent design language and spotlight on details, over the last 15 years, AM:PM by Ankur and Priyanka Modi has brought to life a distinct aesthetic celebrating the modern Indian woman. It brings to life elements of purity and grace seen through the prism of minimalist design. Built on the pillars of detail, linearity and graphics handpicked from collections over the years, the new store stays true to the brand’s India moderne aesthetic and exudes warmth and elegance. Floor-to-ceiling windows allow shoppers a glimpse into the world of AM:PM, set in copper-trimmed accents against welcome hues of white and beige.
Located on the First level, the store will house wardrobe-worthy designs from the current season, with an extensive selection of easy silhouettes that the label is known for. Constantly inspired by myriad places and their cultures, AM:PM has traveled south of the Vindhyas to present ‘ELILI’ – the Fall Winter 2017 collection.
Crafted in a color palette including Mustard Yellow, pleasing tones of Blue and Green and warm Burgundy and Fuchsia, the collection is replete with flowy tunics and capes, easy palazzos and dhoti pants, chic shirt-dresses and graceful skirts. Ideal for a day out at lunch or for cocktails in the evening, the collection presents versatile options for the season’s festive wardrobe.
Sharing their excitement for the launch, Ankur & Priyanka Modi said, “We are very excited about opening our newest store in Bengaluru. It is a pleasant coincidence that the launch coincides with the unveiling of our Fall-Winter 2017 collection, which is inspired largely by the architecture and natural bounty of South India. The cornerstone of every collection that we present has been substance and simplicity which evoke understated elegance. We hope that this spirit of AM:PM resonates with the beautiful women of Bengaluru.”
Over the last 15 years, AM:PM has grown steadily today retails out of 25 touch-points across 15 major cities in India. A flagship store at DLF Emporio in New Delhi, and standalone boutiques at The Crescent at the Qutab, New Delhi, and D-7, The Palladium in Mumbai and the most recent one at Hyderbad’s Banjara Hills, ensure that AM:PM is available to the discerning clientele that has come to appreciate the label. Internationally, AM:PM can be found at select stores in the United States, the United Kingdom, Russia, Brazil, and the Middle-East. The label recently roped in the gorgeous Jacqueline Fernandez as its Brand Ambassador.
Pure fabrics, fresh colours and chic silhouettes brewed with subtle prints, surprising embellishments and passionate attention to detail, make their designs supremely wardrobe-worthy. They are keenly focused on wearability, comfort and style. Fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated. Their style speaks of soft grace, confident subtlety & inherited class. Celebrated Indian actresses like Priyanka Chopra, Kangana Ranaut, Alia Bhatt, Sonam Kapoor, Frieda Pinto, Kareena Kapoor, Madhuri Dixit, Karishma Kapoor, Kajol, Sonakshi Sinha, Dia Mirza, Shilpa Shetty, Sridevi, Lisa Ray, Neha Dhupia, Tabu et al have taken to the brand as customers, loyalists or enthusiasts. AM:PM has also won consecutive Elle Style Awards for the years 2011 & 2012. AM:PM has also won the ‘Most Popular Designer Award’ at the renowned India Fashion Forum in 2016.
DEEPIKA PRABHU: +91 9821454539 | firstname.lastname@example.org
ANINDITA KANNAN: +91 9999024189 | email@example.com