the world’s largest, most experienced flower delivery service celebrates itslaunch in India
MUMBAI, 11th OCTOBER 2017:
Wednesday evening saw the city’s swish set step out for an intimate soirée to celebrate the launch of the Interflora – the world’s largest flower delivery service, in India. Held at The Bombay Canteen, the event was co-hosted by Tarun Joshi – President and CEO, Interflora India and Rhys Hughes – President, Interflora UK. Guests including Lata Patel, Devita Saraf, Vikram Raizada, Sonal Singh, Sunita Choraria, Pratima Bhatia, Natasha Chib, Atiya Mulla and Pria Kataaria Puri, to name a few attended the launch. A pioneer in floral designing since 1923, the brand will be available in India via its online edition, Interflora.in.
A team of expert floral designers, led by Neil Whittaker – Chelsea Flower Show winner and Head Florist, Interflora UK transformed the venue into a whimsical wonderland. From an umbrella bedecked with orchids floating over the Queen’s Necklace promenade; a majestic pair of wings crafted entirely out of pale pink roses and a beautiful interpretation of the globe brought together by the power of flowers, each corner of The Bombay Canteen presented blooms like they have never been seen before. Globally known as ‘The Flower Experts’, Interflora handcrafts every arrangement and procures only the freshest flowers from certified international and local sources. Interflora.in will begin operations in Mumbai and then gradually expand to Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad and Pune in the next one year.
Speaking at the launch, Tarun Joshi – President and CEO, Interflora India says, “Flowers have long been part of our spiritual and traditional symbolism. But, now we see the tide turning in favour of international floral designs for gifting, and even as décor accents for personal spaces. We are proud that so many award-winning florists have become a part of the Interflora India family. With all this talent to draw upon, we offer floral gifts that come with a guaranteed shelf life, curated for every special occasion and season.”
He also mentioned, “The current market landscape in India is a conducive one, as consumers are more open to integrating new product categories for an enriched global lifestyle. We believe there is immense latent potential in the market and are excited to bring Interflora.in to the country.”
Expressing his excitement, Rhys Hughes – President, Interflora added, “With almost a 100 year-old legacy, Interflora has maintained fine quality and creativity at its foundation. India has the youngest population in the world with a growing appetite for new experiences. It is one of the most exciting international markets for us, being a sound economy, and its increasing preference for branded flowers.”
Interflora is the world’s largest, most recognized and respected flower delivery service. Supported by a network of over 58,000 florists worldwide, Interflora delivers to approximately 140 countries. For almost a 100 years, Interflora has enjoyed a reputation for excellence. Used throughout the ages, the Mercury Man emblem is recognised worldwide as a symbol of swift and timely delivery, with fine quality floral gifts. Every bouquet ordered from Interflora is prepared with care and hand-delivered as promised. And with its international network of florists, a special bouquet can be handmade and delivered almost anywhere in the world – in just a few hours.
PRESS CONTACTS FOR INTERFLORA INDIA:
AVP – Marketing Communications, Interflora India
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