H&M is previewing their Conscious Exclusive 2017 Collection at the ongoing Amazon India Fashion Week Spring-Summer 2017 in New Delhi.
Conscious Exclusive is the brand’s recurring fashion collection and one of the pillars of H&M’s sustainability efforts.
The H&M Conscious Exclusive Lounge has on display in dividual pieces – each presenting a sense of occasion and showing a different way that sustainable materials can create the best style. The new collection pushes forward in both sustainability and style: for 2017, the collection includes the pioneering sustainable material BIONIC® – a recycled polyester made from plastic shoreline waste.The fluid fabric used for an intricate pleated gown shows how it’s natural for the best styles to be conscious of the environment. In addition to a full collection for women, the collection will for the first time include kids’ pieces.
The H&M Conscious Exclusive collection will be available in around 160 stores worldwide and in India at Select Citywalk, New Delhi and High Street Phoenix, Mumbai, from April 20, 2017.
We hope that you will drop by to see the collection if you are at AIFW.