MUMBAI, 21st SEPTEMBER 2017:
India’s leading luxury design house, Good Earth, commemorated 21 years of a design philosophy that is crafted by hand, inspired by nature and enchanted by history. The milestone coincided with the launch of Good Earth’s new annual design collection – VAN VAIBHAV. VAN VAIBHAV marks the arrival of new designs that celebrate nature and the revival of iconic designs from Good Earth’s rich design archive.
Looking back over the journey of the last two decades, Good Earth took a moment to revel in the sensual, sublime beauty of earth and heavens. The chirping of birdsong at dawn and insistent trill of the cicada at dusk; the soul-stirring petrichor of the first monsoon downpour and heady redolence of night jasmine; the playful nobility of a herd of elephants and savage grace of a cheetah on the hunt; the silvery slivers of moons in the sky and the defiant sparkle of stardust. All these elements came together over a whimsical ‘Moonlight Safari’ hosted by Mrs. Anita Lal – Founder & Creative Director and Simran Lal – CEO, Good Earth.
Guests including, James Fereira, Kalyani Saha, AD and Sabina Singh, Devieka Bhojwani, Payal Khandwala, Parmesh Shahani, Purnima Lamba, Shahid Dattawala, Ashiesh Shah, Aparna Badlani, Rooshad Shroff, Sheetal Mallar and Vikram Raizada, to name a few, celebrated this milestone at Good Earth’s legendary flagship store at Raghuvanshi Mills, Mumbai. The highlight of the evening was Suman Sridhar soulful renditions of songs inspired by the romance of the moon and moonlight.
Speaking about the VAN VAIBHAV design collection, Anita Lal said, “Van Vaibhav is a concept born from the heart of all creations – Mother Earth. For two decades, we have created designs that celebrate the sensual, sublime beauty of nature and heaven. Van Vaibhav is the brand’s homage to the eternal purity of the world that surrounds us. Every print and motif translates our inspiration and gratitude to the nature’s splendour.”
The core inspiration for Good Earth has always lied in their deep and abiding love for nature that has been reinforced in each design collection since the inception of Good Earth.
The annual design collection is available at all Good Earth stores
and www.goodearth.in, until 2018.
FOR ANY FURTHER QUERIES, PLEASE CONTACT:
VINITA JESWANI: firstname.lastname@example.org | +91 9819169824
KRITTIKA GUPTA: email@example.com | +91 9971383456
FARHEEN KHAN: firstname.lastname@example.org | +91 9811387465