We are a boutique
consulting and lifestyle PR, with
a passion for push-
ing the boundaries
of typical public
Want to stand out from the clutter and engage the right audience?
welcome to peepul consulting
- Nikita Shivdasani
- Shakeel Sutarwala
- Upkar Singh
- Manini Mehrotra
- Kritika Sharma
- Evita Damani
- Samantha Furtado
- Sneha Bhandari
- Moushmi Bhatia
- Rinku Bhatia
- Raashi Malhotra
- Deepika Prabhu
- Ankur Talwar
- Akriti Mishra
- Anindita Kannan
- Akshi Katyal
- Manjuu Rangarajan
With an established track record for re-inventing brands, we know how to effectively launch a new collection, enhance corporate visibility, maximize coverage and accelerate your sales cycle. We get it. From creative concepts and planning, to production and execution, we handle the details to ensure that you receive maximum visibility. Our strength lies in our solid relationships with influencers, lifestyle and retail knowledge, distinctively modern writing style, personalized service, tailored strategies and highly tuned trend radar combined. So come and get the best of experiential marketing and we will be happy to dive into your business.
Our “jewel in the crown” is our showroom, Peepul Style, which aims to be a fashion and lifestyle hub, bringing the best of our clients to buyers, editors and fashion elite. Through this destination, our objective is to introduce new collections, showcase latest trends and facilitate our clients sales cycle through our strong relationship with buyers. For stylists seeking pieces for their latest fashion or trend shoot, Peepul Style has become a preferred sourcing spot. Our very own blog will give you up-to-the-minute reports of all our exciting events and launches!
Whether creating word-of-mouth buzz, connecting to a new store, organizing trunk shows or handling media relations, Peepul Style gets the word out about your brand-loud and clear!
- We leverage creativity and combine communication channels to build PR programs that meet the unique needs of each client. Quick, yet strategic!
- We have an excellent reputation, experience, finesse and strong media relations to expertly convey your personal message. We are known to pitch trends and love to build up to product sell-outs!
- We apply the same commitment to clients well-versed in communication strategies or new companies just starting to get the word out. Both, global groups and independent start-ups benefit from the same energetic thinking. For projects big and small, it’s always a great adventure.
- We strive for true partnerships with our clients thus helping clients reach their business goals and media potential. Beware, we shall be attached to your hip(ster).
- We create tailored programs and services and stretch the overall public relations mix to deliver high calibre results.
- With our international background and experience, we truly bring in the best of all worlds to offer you creativity and new tools to sustain momentum on any launch.
Born and brought up in Paris, Srimoyi has over 15 years of communications expertise spanning across Paris, New York and Mumbai. She is passionate about helping brandsbuild their
image, support their growth through the creation and execution of strategic and creative marketing / communications programs. Combining PR Agency and in-house experience with a focus on corporate and lifestyle areas, Srimoyi’s areas of expertise include Public Relations, Brand Management, Strategic Counsel, and Event Planning. In April 2006, Srimoyi co-founded Peepul PR in New York and has extended the company’s activities in Mumbai since January 2008. Peepul Consulting is a boutique agency dedicated to brand management and PR in the lifestyle and fashion space. Our “jewel in the crown” is our showroom, Peepul Style, which aims to be a “sourcing” hub, bringing the best of our clients to buyers, editors and fashion elite.
Prior to founding Peepul, Srimoyi headed communications and public affairs for Hampshire Hotels & Resorts, a hospitality group headed by the Chatwal family in New York. Srimoyi was responsible for all communications in two major areas worldwide-Hospitality as well as Corporate and Political Affairs. She piloted PR which included openings and on going awareness for the Night Hotel, the Dream Hotel, Chopra Center & Spa and three restaurants. On the political side she managed Senator Hillary Rodham Clinton’s visit to India, a press campaign for the William Jefferson Clinton Foundation for the HIV/AIDS Initiative, and numerous fundraisers. Srimoyi worked in PR in Paris in corporate and new media for over 7 years in France before moving to the US in 2002.
Business Head, new DELHI
Specializing in Fashion & Lifestyle PR, Nicole manages several prominent brands at Peepul. Having launched the Delhi branch office in March 2011, along with the quintessential Peepul Showroom – she brings the charm of Peepul Consulting to the capital.
With a background in Commerce & Economics, Nicole only discovered her true calling during a chance internship in the summer of 2006. Inspired by the creative energy and vibrant potential of the Public Relations industry in India– it was all hands on deck ever since. Based in Delhi, with time grew her understanding of media consultancy, public relations, event management, strategic counselling & copywriting, granting her the privilege of working with some of the finest names in the fashion & lifestyle fraternity.
Resourceful and eager to innovate, while with Crosshairs Communication as Senior Associate, Nicole’s client portfolio included the likes of Swarovski India, TSG International Marketing Pvt Ltd, Yogi Fashion Ventures Pvt Ltd, Maxxis Retail Group, Fashion Foundation of India, Brushman Group, Mayar Health Resorts Pvt Ltd, Hyatt Regency Delhi and Galaxy Hotel Shopping Spa, amongst others. She has been the point person on several key projects such as the Tarun Tahiliani Bridal Couture Exposition ’10, Swarovski Charity Auction ’10, Delhi Fashion Week ’08, Mission Sanitation Fashion Fiesta ’08, to name a few. Her repertoire included a mix of fashion’s dearest, with Indian designers like Satya Paul, Neeta Lulla, Falguni & Shane Peacock, Nitin Bal Chauhan, Abdul Halder and international brands like Marc Jacobs, Stella McCartney, Alexander McQueen, Alberta Ferretti, Jean Paul Gaultier, Moschino, Halston Heritage, Diane Von Furstenburg, amongst others.
She also extended her expertise towards the social sector while working with India’s foremost online donation platform, GiveIndia, as well as the global positive news online magazine, Youth Leader, recognized by UNESCO with quadruple status as an Official Project of the United Nations Decade of Education for Sustainable Development 2005 – 2014.
Nicole’s innate fondness for Public Relations is rooted in the creative freedom that it allows – a service industry in India that’s still to be understood, to be necessitated and appreciated for its eternal potential for more.
Content Director, Peepul – Mumbai
Rachana will provide strategic guidance, consulting and content generation on the Digital & Social media content needs for Peepul clients and provide inputs on brand marketing and PR recommendations. She is a graduate of Asian College of Journalism and started her career in writing with JAM Magazine. In 2006 she joined The Indian Express newspaper in Mumbai covering fashion, food and lifestyle for them. After moving on to Mint newspaper’s weekend lifestyle supplement Lounge, she continued to write on the same beats. Besides reviewing restaurants and managing the style section she also styled fashion cover shoots for the magazine, including their annual swimwear spread. After more than three years at Lounge Rachana went on to pursue a Masters in Fashion Business Management in London, where she created a live marketing project for British footwear brand Kat Maconie that won her an internship with the designer. She also worked in retail at the premium French label Paul & Joe’s posh Knightsbridge address.
While researching sustainable and eco-fashion practices in fashion for her dissertation at University, she was inspired her to start her own online magazine and “re-commerce” venture back home in Mumbai called Fuffabulous (www.fuffabulous.com). Fuffabulous aims to reduce fashion waste through selling pre-loved fashion, while also sharing the proceeds with a worthy cause to create a cycle of fashion joy. She recently (in association with Tips Industries and Bling Entertainment Solutions), raised funds for the non-profit organisation ‘In Defence of Animals’ through a film and celebrity pre-owned fashion collaboration sale event. She also continues to write on fashion and lifestyle for various publications.
Event Director, Peepul – Mumbai
Mehezabin Sarela an Event Director with Peepul Consulting comes with a rich work experience of over 7 years. With an expertise in the fashion and lifestyle event marketing space, she began her career with celebrity endorsements and marketing in 2005 at Mahesh Bhupathi’s Globosport and went on to be one of the key individuals to help launch the celebrity management business at KWAN (now CAA KWAN).
Established networks with celebrities, advertising and digital agencies, film production houses, fashion designers/stylists and photographers she has a 360 degree approach to any brand launch and has a deep understanding of how brands and their marketing initiatives function. Kiehl’s, GAS, Forevermark, John Galliano Eyewear, Sofitel, GAS, FCUK, Nokia, PepsiCo, L’Oreal, Jean Clause Biguine Salon are few of the brands she has worked closely with. Her keen eye for detail, visual aesthetics and know how of what is impactful for the audiences ensures every event is a memorable one.
Event & Sales Manager, Peepul – New York
Sadia Majeed is responsible for handling Trunk Shows at Peepul New York. She started her career specializing in sales in 2006. Over the past 7 years, Sadia has played her strengths in becoming an integral part of NYC’s first Indian contemporary boutique, Indomix. She was responsible handling buying for designers to curating trunk shows at their edgy Mulberry Street location, styling clients and overall managing sales for the Indomix’s online shop.
Since then, Sadia has played an essential role in maintaining brand presence for Payal Singhal and Namrata Joshipura through independent trunk shows and trade shows like Coterie and Designers & Agents. Most recently, she spearheads street style photography at Fashion Loyal, a community for fashion brands showcased through the Big Apple’s fashionista. Sadia has a knack for understanding Indian contemporary fashion brands through a creative eye for styling and increasing sales for Peepul clients.
Senior PR Consultant, Peepul – New York
Neerja Patel is our consultant partner with Peepul NY. Neerja will be responsible for securing national and regional press for our North America based clients, writing and distributing press release, managing journalist and blogger relationships and managing and executing special events.
Neerja Patel is the founder of NeerjaPR. She began her PR and Marketing career working with Sahara Television in New York City. After gaining years of experience in the South Asian media industry and managing various events, she launched Neerja Public Relations. Her strong relationships with the South Asian media platform has helped secure clients in various industries and enabled them to reach their ideal target markets. Neerja PR’s extensive list of work includes brand awareness campaigns for Lufthansa Airlines and Bharat Matrimony, Non Profit fundraiser with Fashion Designers Naeem Khan and Betsey Johnson, Stage shows for Rahat Fateh Ali, Kailash Kher, and the New Jersey Performing Arts Center.
Independent Consultant, Peepul – Bangalore
Manjuu Rangarajan runs Bangalore services for Peepul Consulting. She has spent about 15 years in Media and PR. Born and brought up in Mumbai, Fashion and Lifestyle has always been her forte all through her journey in space selling. She started her career with Magna Publishing, post which she moved to Gentleman magazine, jumped to Merchant Media later and Man’s World. She was the core team member at the much talked about “Medianet” department at Times of India – where she worked for Bombay Times in conjunction with various PR agencies in Mumbai. After 3 years of rich experience at Medianet, she moved to BIG 92.7 FM (pre launch) again core team member and stayed there till the launch of the station.
She realized that PR was her true calling and that’s when she founded her own PR Company “Wow factor Communications” and at wow factor have handled many fashion and lifestyle clients like Samsonite, American Tourister, Baggit, Spykar, OYO, Designer Archana Kochhar, Actor Madhavan and also couple of Prakash Jha films. In 2008 she got married and shifted to Bangalore and started BrandiT Communications. At BrandiT, she has managed PR for brands like Genesis Colors Luxury Brands (Etro, Paul Smith, Canali), Spinners (Shane Warne’s apparel brand), Kerastase, Loreal Professionel, Disney, Chris Cairns’ NGO launch, Ethos Summit, FILA, Bengaluru Midnight Marathon and many more…