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Welcome to Peepul Welcome to Peepul Welcome to Peepul

About us

With an established track record for re-inventing brands, we know how to effectively launch a new collection, enhance corporate visibility, maximize coverage and accelerate your sales cycle. We get it. From creative concepts and planning, to production and execution, we handle the details to ensure that you receive maximum visibility. Our strength lies in our solid relationships with influencers, lifestyle and retail knowledge, distinctively modern writing style, personalized service, tailored strategies and highly tuned trend radar combined. So come and get the best of experiential marketing and we will be happy to dive into your business.

Our “jewel in the crown” is our showroom, Peepul Style, which aims to be a fashion and lifestyle hub, bringing the best of our clients to buyers, editors and fashion elite. Through this destination, our objective is to introduce new collections, showcase latest trends and facilitate our clients sales cycle through our strong relationship with buyers. For stylists seeking pieces for their latest fashion or trend shoot, Peepul Style has become a preferred sourcing spot. Our very own blog will give you up-to-the-minute reports of all our exciting events and launches!

Whether creating word-of-mouth buzz, connecting to a new store, organizing trunk shows or handling media relations, Peepul Style gets the word out about your brand-loud and clear!

  • We leverage creativity and combine communication channels to build PR programs that meet the unique needs of each client. Quick, yet strategic!
  • We have an excellent reputation, experience, finesse and strong media relations to expertly convey your personal message. We are known to pitch trends and love to build up to product sell-outs!
  • We apply the same commitment to clients well-versed in communication strategies or new companies just starting to get the word out. Both, global groups and independent start-ups benefit from the same energetic thinking. For projects big and small, it’s always a great adventure.
  • We strive for true partnerships with our clients thus helping clients reach their business goals and media potential. Beware, we shall be attached to your hip(ster).
  • We create tailored programs and services and stretch the overall public relations mix to deliver high calibre results.
  • With our international background and experience, we truly bring in the best of all worlds to offer you creativity and new tools to sustain momentum on any launch.

srimoyi_bhattacharyaBorn and brought up in Paris, Srimoyi has over 15 years of communications expertise spanning across Paris, New York and Mumbai. She is passionate about helping brandsbuild their image, support their growth through the creation and execution of strategic and creative marketing / communications programs. Combining PR Agency and in-house experience with a focus on corporate and lifestyle areas, Srimoyi’s areas of expertise include Public Relations, Brand Management, Strategic Counsel, and Event Planning. In April 2006, Srimoyi co-founded Peepul PR in New York and has extended the company’s activities in Mumbai since January 2008. Peepul Consulting is a boutique agency dedicated to brand management and PR in the lifestyle and fashion space. Our “jewel in the crown” is our showroom, Peepul Style, which aims to be a “sourcing” hub, bringing the best of our clients to buyers, editors and fashion elite.

Prior to founding Peepul, Srimoyi headed communications and public affairs for Hampshire Hotels & Resorts, a hospitality group headed by the Chatwal family in New York. Srimoyi was responsible for all communications in two major areas worldwide-Hospitality as well as Corporate and Political Affairs. She piloted PR which included openings and on going awareness for the Night Hotel, the Dream Hotel, Chopra Center & Spa and three restaurants. On the political side she managed Senator Hillary Rodham Clinton’s visit to India, a press campaign for the William Jefferson Clinton Foundation for the HIV/AIDS Initiative, and numerous fundraisers. Srimoyi worked in PR in Paris in corporate and new media for over 7 years in France before moving to the US in 2002.


shakeel-sutarwalaWith nearly 18 years of professional experience including 9 years in PR & marketing, Shakeel has built excellent relationships in Mumbai and Delhi and has well established contacts with some of the city’s most respected influencers and media champions. After finishing college in the U.S., Shakeel’s career has spanned various industries from banking and finance, design and PR.
Over the course of his working life, Shakeel has always thrived at client management and communications with several established Indian and international hospitality, fashion, lifestyle and corporate brands to the likes of Ensemble, Le Mill, Tara Jewels, Olive Bar & Kitchen, Blue Frog, Virtuos Retail, Vu Technologies Chandon, Shangri-La, Gucci, Lamborghini amongst others.


deepika-prabhuA Bombay-ite, Deepika began her career in PR and Communications 10 years ago and brings with her experience from across both sides of the fence – as a consultant publicist as well as an in-house communications manager. Over the years, she has planned and executed PR programmes across the hospitality, fashion and lifestyle, social media and corporate sectors. Her core expertise lies in media and public relations, marketing communications, content development and creation and reputation management.

Deepika’s tryst with communications began right after completing her higher education, as Public Relations Coordinator for Le Royal Meridien Mumbai, where she learnt the ropes on both lifestyle and corporate PR, with a focus on conversations for the property’s food and beverage outlets and management profiling. She followed this up with a four-year stint on the agency side with PR Pundit, spear-heading and working on campaigns for Moët Hennessy India, Gucci, MySpace, Lindt Swiss Chocolates, Accor Hospitality and Park Hyatt Resort & Spa, Fortune India to name a few. Towards the end of her tenure there, Deepika also came to be responsible for Administration and New Business Development for the agency’s branch in Mumbai. This was followed by a serendipitous offer to work in-house at Moët Hennessy India, where Deepika managed PR, communications and social media for the company’s iconic wines and spirits portfolio. As part of the MH team, Deepika actively interacted with the respective Maisons to not only understand strategy, but also share creative inputs for programmes and platforms that could generate saliency in India. Besides this, Deepika was responsible for the ideation and execution of quarterly communications plans in tandem with the PR and digital agencies. At MH, Deepika was also part of the core Marketing team that introduced the company’s first ‘Made in India’ sparkling wine – Chandon.


nainaNaina Hiranandani is the Consulting Content Director at Peepul Consulting. Naina is a writer and consultant who grew up in Bangkok, Thailand. A Master of Arts in Literature, she has previously contributed to publications such as Harper’s Bazaar, GQ, The Indian Express, BBC Good Food, Hindustan Times, Blackbook as well as e-magazines such as The Juice and The Spread (slated to launch in 2015).

In late 2012, Naina moved on from her job at ELLE India to work with a start-up called Sirfcoffee.com, a bespoke matchmaking service for urban Indian professionals around the globe. Despite her strong affinity to South East Asia, Naina is based in Mumbai and has a keen appreciation for fine wines, good food and deep house.


mehezabin-sarelaMehezabin Sarela an Event Director with Peepul Consulting comes with a rich work experience of over 7 years. With an expertise in the fashion and lifestyle event marketing space, she began her career with celebrity endorsements and marketing in 2005 at Mahesh Bhupathi’s Globosport and went on to be one of the key individuals to help launch the celebrity management business at KWAN (now CAA KWAN).

Established networks with celebrities, advertising and digital agencies, film production houses, fashion designers/stylists and photographers she has a 360 degree approach to any brand launch and has a deep understanding of how brands and their marketing initiatives function. Kiehl’s, GAS, Forevermark, John Galliano Eyewear, Sofitel, GAS, FCUK, Nokia, PepsiCo, L’Oreal, Jean Clause Biguine Salon are few of the brands she has worked closely with. Her keen eye for detail, visual aesthetics and know how of what is impactful for the audiences ensures every event is a memorable one.

  • Shakeel Sutarwala
  • Samantha Furtado
  • Chandni Prakash
  • Mohnish Panjabi
  • Deepika Prabhu
  • Sneha Bhandari
  • Komal Rukhana
  • Vrinda Jadhav
  • Janvi Mankani
  • Reema Avlani
  • Jui Oza
  • Etienne Marques
  • Manisha Kundnani
  • Surina Pujari
  • Devika Bhavsar
  • Hesha Chimah
  • Ruchi Nayak
  • Akriti Mishra
  • Mili Verma
  • Tejeshwar Sandhoo
  • Nikita Mitra
  • Priyanka Dass
  • Krittika Gupta (Bangalore)
  • Anindita Kannan